Wednesday, April 26, 2006

The dirtiest ever marketing strategy

It has been a long time since I heard of something new from the grass root level coming out of the Intel stables. And the last time it happened was with the introduction of Hyper Threading technology (I don't see anything new in Yonah since it's nothing but rebuffed Piii) . Any industry leader failing to make a breakthrough since such a long time and seeing its market share being eroded by an aggresive competitor; may take a step that can be termed unethical, if not illegal. Hence to say, Intel did what they specialize in : dirty marketting. They are accused of paying heavy incentives to Skype to restrict some features for AMD user's which will be enjoyed exclusively by Intel users.

The feature under the lens is the 10 way conferencing from Skype, which has been restricted to max 5 way for AMD users. Skype is using an operation called "Get CPU ID" to identify the type of processor running on the PC. The Skype software has been preset to only accept Intel's chips as having the performance necessary to host conference calls of more than five people. The question is why would anybody deliberately add more code lines, just to make his own software perform badly. Certainly an evil nexus.

This act of Intel only shows the level of desperation which their top level management was feeling to cut the increasing market presence of AMD.

Would you avoid buying a PC with the most efficient processor on earth, only because you can host an internet conference with 6 people with a below par Intel processor. Chip giant Intel is betting that at least some people would. Its really shameful for Intel that it has got nothing else but this, to keep itself clinging where it is.

AMD has now dragged Skype to the court by serving them yet another subpoena case. Though in my opinion AMD should have kept quiet on this matter and maintained a 'love to be hated stance'.

I have been going through the public opinions on this matter and most of then aggresively against the dirty trick played by Skype and Intel. And for those who don't want to give away the best (AMD) but unfortunately have to keep the rest (Skype), the famous Mac Hacker Maxxuss has released a patch to bypass the evil Get CPU ID code.

The point to be noted here is that neither Intel nor Skype are market leaders in their fields (if technical efficiency is considered, market share goes the other why), so why bother about them. Go for AMD, dump Skype. Its no way near Google Talk.

A tour of Fab36

The much awaited Fab36 production facility of AMD has started operations now and started revenue shipments in march this year. Located at Dresden, Germany It seems to be the most advanced chip manufacturing plant on earth. AMD began construction of Fab 36 — its first 300 mm wafer facility — in November 2003. By November 2004, AMD Fab 36 was ready for equipment. Fab 36 had its first silicon run in 2005. AMD Fab 36 implements the third generation of AMD's Automated Precision Manufacturing (APM 3.0).



Fab 36 is designed to continue this rock-solid consistency, ensuring we can effectively and efficiently meet the growing demand for AMD 64-bit solutions worldwide. AMD ramped the new 300 millimeter (mm) fab to 90 nanometer (nm) volume production in record time, hitting every major milestone on schedule and beginning production at mature yields.

The success of Fab 36 builds upon the tremendous achievements of Fab 30, which is located
adjacent to Fab 36 and manufactures chips on 200mm wafers.

APM at work

Bird's eye view of Fab36